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Awesome Evenings with Red Indian Rum

 The monotonous routines and sedentary lifestyles of the working population of India, clubbed with the need to socialize, unwind and travel on a frequent basis, gives rise to the increase in liquor consumption in urban markets across the country. Dominated by the young generation of an ever-evolving nation such as ours, the trends of social gatherings, public outings and regular travel, have witnessed a sea change over the last couple of years. While the regular whisky drinkers find their preferences spread across a multitude of brands of various tastes, profiles, budgets etc., the ones who savour rum, usually like sticking to a very limited number of brands, as per their preferred flavour profile. The monotonous routines and sedentary lifestyles of the working population of India, clubbed with the need to socialize, unwind and travel on a frequent basis, gives rise to the increase in liquor consumption in urban markets across the country. Dominated by the young generatio...

My Pride Premium Whisky – A Taste of Luxury, A Royal Tradition

 A nation known for its culture, heritage, traditions, beliefs and values, which might have subtly evolved from one generation to another, are still the primary components of the binding force which helps our societies, families and relationships, to stay together and progress with pride. A nation known for its culture, heritage, traditions, beliefs and values, which might have subtly evolved from one generation to another, are still the primary components of the binding force which helps our societies, families and relationships, to stay together and progress with pride. A nation known for its culture, heritage, traditions, beliefs and values, which might have subtly evolved from one generation to another, are still the primary components of the binding force which helps our societies, families and relationships, to stay together and progress with pride. A nation known for its culture, heritage, traditions, beliefs and values, which might have subtly evolved from one generat...

India Number One Whisky

 he recent flourish of whisky brands in India, has allowed the consumers to be spoilt for choice. Not only have homegrown whisky brands flooded the Indian liquor market but the advent of global whisky brands has also elevated whisky lovers’ expectations in the country.  With the millennial population mushrooming in a country like India, the availability of newer brands in the market was obvious. The older generation was loyal in their preference of available whisky brands in market, but the newer generation is quite open to exploring new brands rather than sticking to a single brand. With their vision of “Creating Finest Spirits for the Soul”, Chhattisgarh Distilleries Limited (CDL), having a full suite of whisky brands in market, has re-packaged India No.1 Rare Premium whisky – one of their best whiskies in Chhattisgarh, and launched it in other Indian markets like Haryana, Punjab, Delhi NCR as well....

Gifting Whiskey, a Great Idea

 Gifting whisky has become popular these days, and has evolved into a strong contender for the loyalty of young generation. As more and more gravitate towards whisky, it is undeniable that the identity of whisky as a viable gifting option has only risen in the market today. Giving gifts has nearly always been a cumbersome activity for many, especially since not many people excel at it. The entire exercise requires a particular expertise, attention-to-detail and the most important part – lots and lots of research. Whether it’s a friend, a family member, a colleague, your boss or even a potential client, a bottle of good whisky makes things easy. Not only on birthdays, gifting a unique bottle of whisky makes a great idea on Christmas, Thanksgiving and especially when celebrating personal milestones and triumphs. It is not as simple as simply going to liquor store, and asking for the most expensive and unique bottle they have. Whisky is a matter of choice, and preferences are always s...

Easy to make whiskey cocktail this summer!

Whisky an alcoholic beverage and one of the most popular drinks for people in India and other parts of the world. It is defined as an alcoholic beverage because it distilled from grain and aged in wooden barrels. There is no added flavouring in a whiskey to be a whiskey and all its flavours are meant to come from the barrel in which the whiskey is aged in. Besides, it is also used for making savoury cocktails. Let’s have a look at top easy-to-make cocktails which should be tried this summer. Whiskey Sour One of the easiest recipes to follow, whiskey sour is accepted cocktail globally. It is believed to taste good with a choice of a India No.1 whiskey. This whiskey cocktail follows a 2:1 ratio ingredient-wise where one part is sweet. 2 ounces of whiskey. Shake them well for 1 minute along with ice, and your whiskey sour is ready to serve. This drink is also served with egg white which is added to the shaker once the drink is completely mixed. Old Fashioned This cocktail uses Goa Special...

The Spirited Tale Of An Unforgettable Year

  Drawing curtains on last financial year – a landmark year full of uncertainties, slowdown, tough decisions and a courageous comeback – we reminisce the strategies, plans, meetings and ground-level efforts invested by every member of CDL family, to recuperate from the widespread impact of covid-19 and curtail its impact on business. A core business for Oneseed (our group company), Chhattisgarh Distilleries Limited is also the flagship venture of Oneseed Group, was set up in the pre-liberalization era to manufacture international quality liquor on Indian soil and become the state’s largest spirit and liquor manufacturing distillery as per 2018-19 audited results. With rapid strides in the past three decades of its existence, CDL gained a strong foothold in the field of Spirit (Extra Neutral Alcohol & Rectified Spirit), Indian Made Foreign Liquor (IMFL) and Country Liquor (CL), and also expanded it’s facilities to foray into operations and sales of CO2 gas, DDGS and Ethanol. A r...

Putting Indian Whiskey on the Global Tippler’s Map

The Scotts have always proclaimed first rights to Whiskey - you might have heard that “it’s not Scotch if it’s not made in Scotland!” Similarly America claims its rights to Bourbon Whiskey, a corn-based elixir with a very high content of alcohol. Legally, only Bourbon made on US Soil can be sold as Bourbon. In Asia, Japanese Whiskeys have made their mark on the global market. Brands such as Hibiki, Yamazaki and Yoichi are all legacy brands, with a minimum maturation age of 12 years - the Japanese whiskey market serves a discerning consumer. This is evident from the relatively high price point of each of these brands and yet they are all brands that did maximum sales in recent years. When it comes to Indian Whiskey, which is mostly molasses based (which is not regarded highly in the world of premium whiskey), there is a big gap, just waiting to be filled. At CDL, we recognised this opportunity and invested in setting up a malt plant along with a maturation hall for maturing and storing ...