Awesome Evenings with Red Indian Rum
The monotonous routines and sedentary lifestyles of the working population of India, clubbed with the need to socialize, unwind and travel on a frequent basis, gives rise to the increase in liquor consumption in urban markets across the country. Dominated by the young generation of an ever-evolving nation such as ours, the trends of social gatherings, public outings and regular travel, have witnessed a sea change over the last couple of years. While the regular whisky drinkers find their preferences spread across a multitude of brands of various tastes, profiles, budgets etc., the ones who savour rum, usually like sticking to a very limited number of brands, as per their preferred flavour profile. The monotonous routines and sedentary lifestyles of the working population of India, clubbed with the need to socialize, unwind and travel on a frequent basis, gives rise to the increase in liquor consumption in urban markets across the country. Dominated by the young generatio...